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Insights
Short, practical writing on sales, marketing and growth for Canadian organizations. No fluff, just what I’d tell you over coffee.
Marketing
Why your marketing isn’t working
It’s rarely the budget or the platform. Three things to check first when your marketing isn’t delivering, and a simple plan to fix it.
Read the article →SalesWhy sales stalled, and where to look first
Before you hire, discount or panic, spend 30 minutes finding where deals are actually falling off. A simple way to diagnose a sales slump.
Read the article →HiringAgency, freelancer, in-house or fractional?
There’s no best option for marketing or sales help, only the right one for your problem, budget and time. How to choose, what to ask and what to avoid.
Read the article →LaunchesHow to launch a product in Canada
A launch is not an announcement. A simple three-phase plan for launching a product in Canada that builds demand before launch day and keeps it going after.
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